Finding New Ways to Sell Images.
We are looking for some of your ideas on how to increase sales
and create new and exciting products that clients crave. Send
us your ideas and suggestions ar info@thephototool.com.
We will post the ideas for everyone to share the last week of
October... just in time for adding to the Christmas product.
Here is a fantastic and very creative approach to recapturing the
joy of photography
William Bates Shoots His Wife.
See how William has created a site that has hundreds of visitors
and is increasing his visibility in the world of portraiture
and landscape photography. <more>
Our" Search Engine Strategies for Photographers" Seminar
is Ready for the Road
"Web Strategies for Photographers" is a comprehensive
real-world investigation into successful web practices. Web sites
must boost your bottom line to be considered valuable, and knowledge
of how the web really works is invaluable.
We have added a section on PPC advertising (Google / Overture)
and made it relative to the photographic community.
Some of the concepts we covered were::
Title Tags
Relevant Content
To Flash or not to Flash
The importance of Links
How to check who's linking to my site
How to use Pay Per Click Advertising
Blogs
... and More - Lots More
If you are interested in having us present to your group, please let us know. Email Don for more information,
|
|
Our Mission
We specialize in helping photographers grow.
Grow their business.
Grow their sales.
Grow their art.
We believe the the power of success in this business is driven by carefully crafted and totally committed marketing strategies. From small deliberate, guerilla like tactics to the full blown blitz, there are many things that photographers can do to increase their visibility, credibility
and hireability.
This website is totally devoted to the strategies, tactics and, most importantly, implementation plans that work. So many 'marketing' sites discuss the strategy and planning (as we will too) but stop short at implementation. We wont. Execution is the most important aspect of the plan.
We will focus on the execution of specific tactics to get the job done.
We will be delivering straight forward information geared to the professional and semi-professional photographer. No BS. Links to fantastic sites, reviews, resources, information, examples, interviews and the ability to collaborate and discuss will be here. We are a small firm. We are
obsessed with making the business of photography stronger. Please visit us often. We are planning major updates weekly.
If you are interested in contributing or being a columnist, please let us know.
inquire@photographicmarketing.com
Three New Columns are up...
|
NEW UPDATE!
What does life in America
look like? Earlier this year, everyone in America with a digital
camera was invited to submit photographs that depict their lives,
families and communities - and what it means to be American. Pulitzer
Prize-winning professionals, students and amateur photographers
across the nation responded, shooting more than 1 million pictures.
more
::>
NOTE: Click on the box titled "America 24/7" to launch
a slide show of selected images with music. Our own local Photographer,
Don Stevenson
is featured on the 6th slide show with the first image to be displayed.
Way to go Don!
Lots of Updates this week. See the articles on portfolio development on the resources page and some great ideas on inspirations...
Search Engine Ranking Ideas for Photographers and Artists
Here are some ideas for photographers and artists on ways to increase their prominence in searche engine rankings - especially in Google. No tricks. No spam. Good solid ways to get more traffic. (In Columns)
Ok, ok... I know this is strange... but you just gotta see this, uh, unique photographic niche.
Thinking about an e-mail campaign? Check out our checklist on the stuff page..
"I would say to any artist: 'Don't be repressed in your work, dare to experiment, consider any urge, if in a new direction all the better.'"
--Edward Weston to Ansel Adams
Site to visit...
www.heavy-backpack.com
A very cool site that shows portfolios of photographers, graphic designers and artists.
News/Blogs Alert...
Here is the news page / blog for commercial shooter Rick Etkin.
|
